Kure Bazaar makes non-toxic nail polishes with up to 85% natural ingredients derived from corn, wheat, cotton and potatoes.
Interview with Kartika Luyet, Swiss-Indonesian super-model turned eco-green beauty, Founder behind the so chic and eco friendly Kure Bazaar nail polish line.
1) Kure Bazaar is a revolution for Nail Polishes, how did it all start?
It all began when I was pregnant with my son, I had this “awakening” and I started to be more and more conscious of what I was putting in my body. I chose as much as possible to eat organic and then it also drifted to my cosmetic choices. As much as I love nail polishes, during the first months after the birth of my baby, I had naturally stopped wearing them.
Since then, cosmetics have come a long way and today we can find a variety of natural options, but it’s unbelievable that an alternative of a classic nail polish - which would guarantee longevity and have a range of great shiny colors too - is still difficult to find.
That’s when I got together with one of my closest friends (who happens to be in the cosmetic industry for over 20 years) and seriously started to look into this matter. The most amazing thing is that we were then fortunate to work together with one of the best laboratories in the world, who accepted to take this challenge with us…
2) The colors, resistance and shine of Kure Bazaar are exceptional, you can hardly believe they're naturally-based, how is this possible?
I have to admit, we were quite surprised ourselves with the results as the whole journey wasn't always promising... I can tell you that it didn’t even seem possible at the beginning of our research, 3 years ago.
Yes, we wanted a natural-based formula, but on the other hand we were not willing to make any compromise whatsoever; it needed to be resistant, long-lasting, fast-dry, super shine and have great colors too, in other words, quite a challenge! And we found that 85% of natural-based ingredients was the highest percentage to garantee these results.
The outcome was then miraculous.... it's amazing to see what nature is “also” capable of doing!
3) It’s surprising how a new brand, yet to be launched, has already such a craze around it, how do you explain that?
You’re right, it’s unbelievable. I think it’s simply because a lot of women can relate to it; we all want beautiful, vibrant colors on our nails and if on top of that it’s so much better for you, less toxic… it can't get better than that!
4) I love your Jeans collection, can I ask you what your personal favorites are?
Difficult to say, I love all of them as each and every color has been made with such precision until we obtained the right tint according to us – if you think about it, tints can be modified to infinity! Once the formula was finalized, our top priority was the creation of the colors - and still is: we are already working on the colors of our next collection…
But to answer your question, if I had to choose just one, it would be the one I found most challenging to express as I knew exactly what I was looking for (which sometimes can be so difficult to explain!); Stiletto - it definitely represents the IDEAL red to me.